Thanks and Happy New Year!

happy radioThanks to the many listeners, donors, and volunteers who came together to make our 9th Annual Winter Holiday Pledge Drive a Success! Your support continues to illustrate the importance of maintaining and safe guarding community radio that matters!

Employing our “Kinder Gentler”  approach to develop community support in a world ruled by professional public radio fundraising has proved challenging.  Ultimately, it worked – thanks to our amazing audience and supporters.

2014 will be a busy and fun year at WESU as we celebrate our 75 year legacy as one of the original student owned an operated radio stations in the country. Highlights include special music and public affairs programming to physical and virtual exhibits of WESU artifacts and audio.

We are also launching a capital campaign fueled by a series of live fundraising concerts and events reaching out to our various listening communities. This capital campaign aims to fund some necessary station upgrades from installing a back-up power system to keep us on air during power outages to replacing our 25 year old mixing boards.We are also hoping to use this opportunity to kick off a film project to document the history and significance of WESU.

2014 Will bring many opportunities for us to engage with our listening audience and stay in touch with our various stakeholders around the world as we explore the rich legacy that is WESU.

Again, many thanks to all of the good people who came together to make this year’s drive a success.

Here’s hoping that 2014 brings more peace, more health, more prosperity, and more community radio that matters, to all in need!

Happy New Year from WESU!

_________________________________________________________
P.S.
The end of 2013 brought the end of our annual winter pledge drive but we could still use a few more donations to sure things up and hit our mark. Please feel free to get started on your 2014 tax deduction with a donation at www.wesufm.org/pledge

 

 

 

There is no listener supported community radio without LISTENER SUPPORT

knit radioIn the nearly 10 years since WESU became a truly listener supported community radio station, we have never had to ask for donations this late into the calendar year. Sadly, donations for our annual winter pledge drive are down by roughly 25% from last year. We have seen less than 10 donations in the past 10 days and it is looking like we may not meet our goal.

On the other hand, 2013 was an amazing year for WESU, bringing our service to a larger audience than ever. We could easily exceed our fundraising goal if everyone reading this contributed as much as they could spare.

Our 9th Annual Winter pledge drive got hit by a perfect storm of sorts. First, the unusual alignment of the early winter holidays squeezed a critical week out of our student calendar. Luckily for us, Thanksgiving and Hanukkah will not converge for 70,000 years! It also appears that the rest of the public radio pledge drives (including our own partner, WSHU) were also in alignment, making support for WESU this late in the season a tough sell in today’s economy.

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Contribute to WESU’s 75th Anniversary Programming with “75 Years Of…”

For 75 years, WESU has provided a platform for the enjoyment of underground music and under-represented genres generally absent from commercial airwaves.

2014 will mark WESU’s 75th Anniversary, and we’ve got a metric boatload of events and special programming to celebrate!

One of the special programs will be an hourly, weekly show called “75 Years Of…”.  Each month “75 Years Of…” will have a singular theme, and we’ll air 75 songs relevant to that theme throughout the month.  Rather than air just our selections, we want YOU, our listeners and friends, to contribute to our playlist by helping us pick the songs!

To kick things off in January, we’ll be featuring “75 Years Of Socially Conscious Music”.  Socially Conscious Music includes protest music, songs that call attention to injustice and songs that rail against inequality.  Socially Conscious Music transcends genre boundaries; the call to action is what defines this music, not the arrangement or the instruments!

Again, we want your suggestions!  You can submit them through our handy-dandy form by clicking this here link!

Board Pizza Meeting 12/10

FSN—FSN’d

Introduced the board and new members

Meeting With Roth—went well!
Ben’s meeting with M. Kingsley, helpful with planning
go after who you know
keep shopping the film idea around—ben’s on it

We Are Transitioning!!!!

Updating Staff list soon!

Board will be here at some board hours

Practical Exams are continuing

December Staff Meeting

Welcome all – especially new staff

Another round of training is complete – Thanks to all who lent a hand in training

Final meeting of 2013 next one will not be until February 2nd 2014
 Since that’s also super bowl Sunday we have traditionally started that meeting at 2pm

Election of Board of new Personnel and Public Affairs Directors:
Major thanks to Both Eliza and Danielle who will be going abroad to study next year.

  • ·         Daniel – Did a ton of work to bring our Public File up to date. He inherited a giant back log of work from predecessor.
  • ·         Eliza:  Did an incredible job with training managing duties and MYRP.

Election – candidates spoke and questions before voting

Program stuff

Free Speech Radio News – is trying to regroup and we will keep the spot warm for them through winter break.  Thanks to all who volunteered to cover the spot as we considered our options.

Winter Break

  • Last day students are required to do live shows is tonight ( ? )
  • Students are encouraged to do their shows if possible
  • We will award service hours for covering yours and as always other’s spots.
  • Sing-ups coming tomorrow!
  • Check in o the bulletin

Spring Season

  • Applications will be released in the next week, after the majority of new staff have completed training and have been added to staff list.
  • Start date will be revealed shortly thereafter. 

Pledge drive 

Goal is $13K – 
up a little from last year helping us to kick off our 75th cap campaign to raise at least $25,000 above regular budget in 2014 (2 fiscal yrs).

Review – Kinder Gentler – Not Silent

  • Doesn’t mean we aren’t asking people to donate over the airwaves…
  • We still need to encourage over the air but via demanding call now – operator standing by model… 
  • November allowed us to ease into the drive and get the ball rolling through subtle and docile on air pitches and a few mentions via social networking.

This month is when we really need to bring it home so our approach and tone should be more deliberate.

  • Please play promos or talk about pledge drive at least once per 30 minutes through end of drive. This ensures all our listeners know.
  • More promos and a cheat sheet coming to the studio.

Follow  up with:

  • Email blasts to Alumni, past donors, tix winners, and studio guests, plus Face book. 
  • Packets and personal pitches
  • Internet and social networking pitches

By this past Friday 5pm we were just under $2,000 or nearly 15% of the way.

I am confident this will work if everyone participates:

  • We need to deliver a consistent message to our listeners through promos and our own live pitches.
  • We need to reach out to people we know support our efforts directly (off air in our own lives) and ask for their support.
  • ·Your Personal campaign to your radio people should include

Packets  - please into potential (ideally new) donors  hands

  • ·         Personal pitch/outreach to your stakeholders (friends, family, professors past radio guests, listeners, etc) You can do this via Email, online social networking  or just making an announcement at a church, club, or other social gathering.
  • ·         Be Creative!!  We encourage you to explore ideas on and off air. Consider Special premiums, contests and tactics! Please check with Ben M about anything out of the norm.

WESU depends on listener support. This is a fact

Message to staff:  If you like being a part of this:  We need you to help us develop listener support.

Message for listeners:  If you listen to us – We need you to donate.  

Questions:

— It ends when its done! Or its done the 31st—our line in the snow.
— Can we please update the staff list in studio—yes!

On to: 75th Anniversary

Roth meeting went well, he is on our side!

Exhibits in olin ru working

Working with Bryan’s idea!
—75 songs per month, themed, like queer, socially conscious, artist’s who’ve performed on our airwaves
—Opening up for suggestion

Respond to Daniel/Katherine about public affairs and WESU
—further emails to come

Community involvement—mary is working on reaching out!, let mary know your suggestions, beyond middletown is helpful (within our reach)

Ben is producing a show for twice monthly profiles of WESU history

 

First of December Board Meeting (Notes)

Roth 75th ann. meeting ideas
- Post on their Blog
- Big picture issue, what we’re doing, working with olin
- mentioning the documentary—seed money, connect with the film dept.
- capitol campaign—extra contribution, the amount hasn’t changed in 10years
- reasonable goals with university help
- working with UR etc
- what does he think

New round of promos to build up momentum
- new promos from the board
- full participation means chocolate from mary
- shifting gear to being more urgent tone—NEED vs APPRECIATE
things to focus on
- new t-shirt for 35 and other stuff
- support fav program
- if you got the mail, please do you part

Staff meeting
- mary will email staff
- invited trainees to come to the meeting for the service hour
- requiring new DJs/inviting
- service hour for doing you reading week/finals or some required
- end of term schedule/sign-up period for break
- remind students of the policy
- 75th anniversary after the staff meeting

Elections
- make a ballot—nate will make the ballot
- whose running?
— nate will double check mary’s list

Pledge stuff
—t-shirts are coming (hopefully soon)
—do not forget to mention the WEBSITE
—next stage is outreach through digital methods
—staff packets will be ready for sunday (hopefully) personal letter from mary, graphical element
—825 bucks about 1/13th of the way there

Testing
testing, Practical test – tips n tricks for proctors (thanks Pingami)
changing the plans/timing of the schedule

FB / MGMT
worked out sort of
give some away on homegrown
figuring out how many we have left

Rec fair 3/30, 05/03, or not at all?
- nothing in april available
- march 30th sounds great!
- week to prepare after spring break!

Station service hour day? Possible?
- is there a need, hour wise and items of work to-do
- covering airtime over break is a great opportunity
- save the day for the spring
- send out reminders
- not our job

VIRGIL will be design the 75th anniversary logo

WHERE”S THE BANNER!!@!!@:??
- ethan?

Winter break preparations
—Twitter feed fixing’s
—Streamrewind calendar!
—Break coverage